AI-generated Questions, positions and links named by an AI model from the quotes and figures on this page. Every quote is checked word for word against its source; numbers come only from the surveys shown. How subject pages are made
Media & entertainment
Media
Media & entertainment
Opinions
The questions the field argues about, and each side in the words of the people who hold it.
Should entertainment businesses pursue broad reach or serve concentrated fandoms?
Build broad reach
Make work available to the widest possible audience rather than narrowing distribution to a particular group.
But unless there is a fee, like their strategy is not going to be we are just going to kind of narrow cast and focus on a particular audience. They can change how they go about bringing everyone in.
So I think we're very welcoming to ship to the widest possible audience. The thing, exactly the thing you want to make in the style you want to make it.
Focus on affinity groups and bring fans together around the work.
But over time, the things that we have really started to get good at are focusing in on affinity groups, passionate fans, and figuring out how to mobilize them.
How much should creators control production, rights and distribution?
Creator ownership
Independent production can give creators ownership of shows and their syndication rights.
And that dynamic back in that era had set up this incredible entrepreneurial ecosystem where you had these independent production companies and the creators they work with who got actual ownership of the shows and the syndication rights. It's almost like Silicon Valley startups.
Owners may seek more direct control over the product that sustains their business.
And I think that's part of the logic for how our owners see Fathom evolving over time and having much more direct control over the product that gives them life.
Will AI change how entertainment is made, or create a new medium?
AI enables new forms
AI may support a creative renewal or a distinct film medium, rather than simply reproducing existing movies.
I think it's going to be a creative renaissance. You're going to have this. Any independent developer can go and build, like, they have a huge team and still have. I think they can still have a lot of room for human creativity.
But I think that, you know, what's going to happen with movies is there's going to be a new medium. You know, I think the AI film is not going to be a movie.
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Media & entertainment
Direction
Entertainment is being pulled toward fandom-led distribution and new forms of creation, while broad-audience reach and established formats remain part of the strategy.
I think 10 years from now I want to imagine that the making and publishing of games are democratized to a point that the best games can find the platform and an audience
I think it's going to be a creative renaissance. You're going to have this. Any independent developer can go and build, like, they have a huge team and still have. I think they can still have a lot of room for human creativity.
Forecasts and visions, with when they were said and when they can be checked.
Open10 years from nowCheck on 1 Nov 2036
I think 10 years from now I want to imagine that the making and publishing of games are democratized to a point that the best games can find the platform and an audience
But I think that, you know, what's going to happen with movies is there's going to be a new medium. You know, I think the AI film is not going to be a movie.
I think it's going to be a creative renaissance. You're going to have this. Any independent developer can go and build, like, they have a huge team and still have. I think they can still have a lot of room for human creativity.
What practitioners ahead of the curve say they do now.
Study fan communities and how they communicate across platforms to identify ways to mobilize them.
But over time, the things that we have really started to get good at are focusing in on affinity groups, passionate fans, and figuring out how to mobilize them.
Make creative work with audience feedback treated as part of the storytelling process.
Yeah, we like feedback, you know, like, this is not a one way medium. We need the audience to get what we're putting out there. You guys are a huge part of telling this story.