Calls: who reads the world best

Leaderboard

How calls work

1. Pick a topic in a country (on its topic page) or an industry in a country (on the country’s industry page), say whether it will get more or less attention, and when we should judge it: in 1, 4 or 12 weeks.
2. On that day we compare the topic’s score in the country’s ranking (for an industry, its share of the country’s attention) with the day of your call. Higher is “more”; the same or lower is “less”.
3. A right call earns more points the less likely it was. Most rising topics fade, so “less” usually pays little and a right “more” pays a lot. The points come from our archive’s history and are shown before you call.
4. You can take a call back only on the day you made it. Up to 10 calls a day and 50 open at once.
5. You appear under a name made of two words and a number, never your own, and you can hide it from the leaderboards.

Readers’ calls, judged automatically from our data. Not advice. Methodology