The week of 7 Nov to 13 Nov · Compared with the world
Themes
Every theme of the zeitgeist, by its share of the world’s attention this week
| # | Theme | 12 weeks | Change | Leads in | Share |
|---|---|---|---|---|---|
| 1 | Streaming and screen cultureDominantFilms, series, anime and the shows everyone watches. | – | 4 countries | 17.9% | |
| 2 | Celebrity and creator cultureDominantStars, influencers, comedians and who everyone talks about. | – | – | 12.8% | |
| 3 | Leaders and great powersDominantWho governs, rivalries between powers and diplomacy. | – | 9 countries | 11.8% | |
| 4 | Crime and justiceCrimes, trials, police and courts. | – | 2 countries | 6.1% | |
| 5 | Music and live eventsSongs, artists, tours and festivals. | – | 2 countries | 5.8% | |
| 6 | Wars and securityWars, terror, armies and the fear of escalation. | – | 18 countries | 4.3% | |
| 7 | Big sports momentsFinals, tournaments and stars beyond football. | – | 4 countries | 3.9% | |
| 8 | History and heritageThe past, art, books and what a culture remembers. | – | 3 countries | 3.5% | |
| 9 | AI everywhereAI tools, models, chips and rules, and what they change. | – | 10 countries | 3.1% | |
| 10 | Travel and getting awayTrips, flights, places and holidays. | – | 10 countries | 3.0% | |
| 11 | Elections and democracyVotes, parties, campaigns and the health of democracy. | – | 6 countries | 2.4% | |
| 12 | FootballRisingClubs, leagues, transfers and big matches. | – | 22 countries | 2.2% | |
| 13 | Faith and meaningReligion, belief and life's big questions. | – | 6 countries | 1.6% | |
| 14 | Education and skillsSchools, universities and learning new skills. | – | 1 country | 1.5% | |
| 15 | Food and drinkWhat people cook, eat and drink, and where it comes from. | – | 4 countries | 1.5% | |
| 16 | Cars and getting aroundCars, carmakers, trains and transport. | – | – | 1.4% | |
| 17 | Climate change and extreme weatherHeat, storms, floods and the warming behind them. | – | 2 countries | 1.4% | |
| 18 | Outbreaks and health scaresDiseases, outbreaks, vaccines and public health. | – | 1 country | 1.4% | |
| 19 | Big Tech and platformsSocial media, apps and the companies behind them. | – | 5 countries | 1.2% | |
| 20 | Disasters and accidentsEarthquakes, crashes, fires and their aftermath. | – | 3 countries | 1.2% | |
| 21 | Space and discoveryMissions, the sky and scientific breakthroughs. | – | 1 country | 1.2% | |
| 22 | Where the economy is headingGrowth, recession, rates and the outlook. | – | 1 country | 1.1% | |
| 23 | News, media and trustWho people believe, misinformation and the media itself. | – | – | 0.8% | |
| 24 | The energy transitionRenewables, nuclear, grids, batteries and electric cars. | – | 4 countries | 0.7% | |
| 25 | Games and esportsVideo games, launches and competitive gaming. | – | – | 0.7% | |
| 26 | Markets, money and cryptoStocks, crypto, banks and currencies. | – | – | 0.7% | |
| 27 | Nature, wildlife and pollutionAnimals, forests, oceans and what harms them. | – | 3 countries | 0.7% | |
| 28 | Style and beautyFashion, beauty and how people present themselves. | – | 2 countries | 0.7% | |
| 29 | Rights and equalityHuman rights, gender, LGBTQ+ and discrimination. | – | – | 0.6% | |
| 30 | The cost-of-living squeezePrices, bills and wages that don't keep up. | – | – | 0.5% | |
| 31 | New gadgetsPhones, computers, consoles and the chips inside. | – | – | 0.5% | |
| 32 | Migration and bordersWho arrives, who leaves and how borders are run. | – | 7 countries | 0.4% | |
| 33 | Values and culture warsMoral debates and clashing ideas about how to live. | – | – | 0.3% | |
| 34 | Jobs and the future of workHiring, layoffs, pay and the skills people need. | – | – | 0.3% | |
| 35 | Inequality and povertyWho is left behind, and the gap between rich and poor. | – | – | 0.3% | |
| 36 | Privacy and online safetyHacks, scams, surveillance and free speech online. | – | 1 country | 0.3% | |
| 37 | The housing crunchRents, prices, building and who can afford a home. | – | – | 0.2% | |
| 38 | Medicine and living longerNew treatments, drugs, biotech and healthcare. | – | – | 0.2% | |
| 39 | Mental health and wellbeingStress, loneliness, addiction and feeling well. | – | – | 0.2% | |
| 40 | Startups and building thingsNew companies, founders and what they make. | – | 3 countries | 0.2% | |
| 41 | Family and generationsRelationships, children, ageing and population change. | – | – | 0.1% | |
| 42 | Trade wars and tariffsTariffs, sanctions and fights over trade. | – | – | 0.1% |