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The week of 7 Nov to 13 Nov · No. 19 in the world

Big Tech and platforms

Social media, apps and the companies behind them.

Share of the world’s attention
1.2%
Change
–
12 weeks

A third what people search for on Google, a third what they read on Wikipedia, a third what the news covers: attention, not market size. Games, for one, are played far more than they’re searched for or read about. How it’s measured

The leading theme in 5 countries:LatviaTanzaniaEstoniaKenyaLithuania

Where it splits peopleAlways online Logging off

Big Tech and platforms · this week

Current Zeitgeist

Breakdown

What its reading is made of this week, part by part

53.8%Websites & search

Total100.0%

Select a part to open it or see what people read in it

Most read in Websites & search

  1. .xyz

    No. 1 · 1.2m views
  2. 2

    Anna's Archive

    No. 2 · 345.4k viewsAnna Archivist, CC0
  3. Archive of Our Own

    No. 3 · 302.1k views
  4. YouTube

    No. 4 · 298k views
  5. 5

    ChatGPT

    No. 5 · 197k viewsGio Antonio, Public domain

Share of Wikipedia reading in the world, 7 – 13 Nov · 7m page views · Open in the explorer

Inside Tech & science

Every area’s share of its reading this week; this theme’s in colour

38.3%Software & internet
  1. Everything else1.8%Other Tech & science 0.9% · Telecom & networks 0.6% · Biotech & genetics 0.2% · Energy tech & batteries 0.1%

Total100.0%

In colour: counted in this theme

Share of Wikipedia reading in the world, 7 – 13 Nov · 18.2m page views · Open in the explorer

Companies people read about

The most-read companies in it on Wikipedia this week

  1. YouTube
  2. Google Search
  3. Google
  4. X
  5. Novaya Gazeta

Startups people read about

Backed by Y Combinator, a16z, Sequoia and other well-known investors · by Wikipedia views in this theme this week

  1. Facebookfounded 2004 · Backed by Founders Fund125.8k
  2. Redditfounded 2005 · Backed by Y Combinator, Sequoia24k
  3. Discordfounded 2015 · Backed by Greylock10.2k
  4. Palantirfounded 2003 · Backed by Founders Fund9.6k
  5. Uberfounded 2009 · Backed by SoftBank Vision Fund, Coatue6.4k
  6. Swiggyfounded 2014 · Backed by Accel3.5k
  7. Airbnbfounded 2008 · Backed by Y Combinator, Sequoia +13.4k
  8. Looptfounded 2005 · Backed by Y Combinator, Sequoia +12.4k
  9. Snowflake Inc.founded 2012 · Backed by Sequoia1.3k
  10. N8nfounded 2019 · Backed by Sequoia1k
The week of 7 Nov to 13 Nov · Backers according to Wikidata

Where it’s biggest

Its share of each country’s attention this week

0 to 4% or moreNo data

Reading and news · 231.7m · Indicative

New and growing

Phrases new or growing in this week’s English-language headlines, against the 8 weeks before

  1. blood banks · French blood

    New

    12 headlines · 12 outlets

    Hackers target French blood banks, crank freezers to 230 degreeshumanevents.com

  2. Diwali

    New

    7 headlines · 5 outlets

    Happy Diwali 2026 WhatsApp stickers: How to download and send festive wishesmoneycontrol.com

  3. hackers target

    New

    5 headlines · 5 outlets

    Hackers target French blood banks, crank freezers to 230 degreeshumanevents.com

  4. Management Software

    New

    5 headlines · 4 outlets

    Cumberland County, Pa., to Update Jury Management Softwaregovtech.com

  5. Nathaniel Bassey · YouTube views

    New

    4 headlines · 4 outlets

    Nathaniel Bassey becomes first African gospel artist to hit one billion YouTube viewsgraphic.com.gh

  6. cyber attack · SuperValu · European supermarket

    Rising

    19 headlines · 18 outlets

    European supermarket fridges hit by new cyber attacksjust-drinks.com

  7. Android

    Rising

    8 headlines · 7 outlets

    Irwin DragonBall Z Android 20 Actionfigur – 5 Zoll (12 Cm), Lose, Gebraucht Von 2002! Dragon Ball Z Android 20 Figurohiocitizen.org

  8. Binance

    Rising

    7 headlines · 7 outlets

    The shadowy crypto services helping the Binance hackers launder stolen billionslivemint.com

Big Tech and platforms · The week of 30 Oct to 5 Nov

On social media

Social →

The TikTok videos, Instagram posts and YouTube videos about this theme the most-liked Bluesky posts shared this week, and the topics trending on Bluesky.

Shared from YouTube

  1. What Does Elon Musk Want?

    Robert Reich

    Shared in 1 post · 2,248 likes and reposts

  2. The Entire Tech Industry is Screwed

    Alanah Pearce

    Shared in 1 post · 2,224 likes and reposts

Trending on Bluesky

Topics Bluesky lists as trending this week (worldwide, mostly in English)

Each plays here in its platform’s own player, loaded only when you press play; the platform’s terms apply. Counts: Bluesky’s public search (the likes and reposts of the posts that shared each one)

Big Tech and platforms

Discussion

Big Tech and platforms · this week

Emotions

How its news sounds

Its tone against its usual, and each feeling against the average news

As usual

Tone −2.28 · usual −2.26

Mostly anger, 1.8× the average

  • Anxiety1.3×
  • Fear1.6×
  • Anger1.8×
  • Sadness1.1×

Each bar compares a feeling with the average news here; the tick marks the average.

News · 11.7k · Solid
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