But unless there is a fee, like their strategy is not going to be we are just going to kind of narrow cast and focus on a particular audience. They can change how they go about bringing everyone in.

So I think we're very welcoming to ship to the widest possible audience. The thing, exactly the thing you want to make in the style you want to make it.

But over time, the things that we have really started to get good at are focusing in on affinity groups, passionate fans, and figuring out how to mobilize them.

It's really the fandom category, which Wildwood fits into. It's the fanboys fangirls who want to come together communally.

And that dynamic back in that era had set up this incredible entrepreneurial ecosystem where you had these independent production companies and the creators they work with who got actual ownership of the shows and the syndication rights. It's almost like Silicon Valley startups.

And I think that's part of the logic for how our owners see Fathom evolving over time and having much more direct control over the product that gives them life.

I think it's going to be a creative renaissance. You're going to have this. Any independent developer can go and build, like, they have a huge team and still have. I think they can still have a lot of room for human creativity.

But I think that, you know, what's going to happen with movies is there's going to be a new medium. You know, I think the AI film is not going to be a movie.

But in the long run, what will count is the quality of the content, not how it was made.