It’s hard to know exactly where this nets out over time, but in the next few years, we expect that this will reduce our total corporate workforce as we get efficiency gains from using AI extensively across the company.

In a business where most of our cost savings are people, that will mean a reduction of certain heads,

I don’t expect unemployment to be noticeably higher a year from now—at least not because of AI

I think software engineering will still be an enormous career. I just think the software engineers won’t be spending multiple hours of their day in a text editor typing out syntax.

In 2025, junior jobs began to die off. I expect this to continue for traditional junior UX staff.

This is why I can simultaneously think that AI will disrupt 50% of entry-level white-collar jobs over 1–5 years, while also thinking we may have AI that is more capable than everyone in only 1–2 years.

My forecast: entry-level UX hiring will become more apprenticeship-like. Companies will hire fewer “fresh generalists” and more trainees attached to specific domains: accessibility, content, design systems, research operations, or growth.

The companies three to five years from now that are going to be the most successful are those companies that doubled down on entry-level hiring in this environment

It is really incredibly hard to stand out if you are just listening to what is a hot topic and chasing the same shiny thing that literally everyone else is doing. And so I think it is to thine own self be true, right?

So if you have a deep writing staff, for me is a room where there's a variety of people who have different strengths.

The average set of skills to do a job has changed by like 25% over the last few years. We expect it's going to change by 70% by 2030.

I think you always have to be curious. I think it could be really easy to rest on what you know or what you think you've known or what you've learned over the years.