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Branche · KW 44, 2026

Medien und Unterhaltung

Worüber die Branche streitet, wohin sie sich laut den Beteiligten entwickelt und was die Vorreiter schon tun.

Streaming und Bildschirmkultur
17,9 %
Nachrichten, Medien und Vertrauen
0,8 %
Zitierte Personen
50

KI-generiert Fragen, Positionen und Verbindungen von einem KI-Modell aus den Zitaten und Zahlen dieser Seite benannt. Jedes Zitat wird Wort für Wort mit seiner Quelle abgeglichen; Zahlen stammen nur aus den gezeigten Umfragen. Wie diese Seiten entstehen

Medien und Unterhaltung

Medien

Medien und Unterhaltung

Meinungen

Die Fragen, über die das Feld streitet, und jede Seite in den Worten derer, die sie vertreten.

Should entertainment businesses pursue broad reach or serve concentrated fandoms?

Build broad reach

Make work available to the widest possible audience rather than narrowing distribution to a particular group.

But unless there is a fee, like their strategy is not going to be we are just going to kind of narrow cast and focus on a particular audience. They can change how they go about bringing everyone in.

Lucas ShawThe Town with Matthew Belloni, 20. Okt. 2026 · aus einem automatischen TranskriptProblem melden

So I think we're very welcoming to ship to the widest possible audience. The thing, exactly the thing you want to make in the style you want to make it.

Sax PerssonThe Game Business Show, 27. Okt. 2026 · aus einem automatischen TranskriptProblem melden

Mobilize passionate fans

Focus on affinity groups and bring fans together around the work.

But over time, the things that we have really started to get good at are focusing in on affinity groups, passionate fans, and figuring out how to mobilize them.

Jason BrenekThe Town with Matthew Belloni, 21. Okt. 2026 · aus einem automatischen TranskriptProblem melden

It's really the fandom category, which Wildwood fits into. It's the fanboys fangirls who want to come together communally.

Jason BrenekThe Town with Matthew Belloni, 21. Okt. 2026 · aus einem automatischen TranskriptProblem melden

How much should creators control production, rights and distribution?

Creator ownership

Independent production can give creators ownership of shows and their syndication rights.

And that dynamic back in that era had set up this incredible entrepreneurial ecosystem where you had these independent production companies and the creators they work with who got actual ownership of the shows and the syndication rights. It's almost like Silicon Valley startups.

David RosenthalAcquired, 19. Okt. 2026 · aus einem automatischen TranskriptProblem melden

Platform control

Owners may seek more direct control over the product that sustains their business.

And I think that's part of the logic for how our owners see Fathom evolving over time and having much more direct control over the product that gives them life.

Jason BrenekThe Town with Matthew Belloni, 21. Okt. 2026 · aus einem automatischen TranskriptProblem melden

Will AI change how entertainment is made, or create a new medium?

AI enables new forms

AI may support a creative renewal or a distinct film medium, rather than simply reproducing existing movies.

I think it's going to be a creative renaissance. You're going to have this. Any independent developer can go and build, like, they have a huge team and still have. I think they can still have a lot of room for human creativity.

Chris DixonThe a16z Show, 22. Okt. 2026 · aus einem automatischen TranskriptProblem melden

But I think that, you know, what's going to happen with movies is there's going to be a new medium. You know, I think the AI film is not going to be a movie.

Marc AndreessenThe a16z Show, 22. Okt. 2026 · aus einem automatischen TranskriptProblem melden

Content still rules

In the long run, the quality of the content matters more than the method used to make it.

But in the long run, what will count is the quality of the content, not how it was made.

Jakob NielsenUsability researcher; author of UX Tigers; co-founder of Nielsen Norman GroupUX Tigers, 13. Jan. 2026Problem melden

Medien und Unterhaltung

Emotionen

Was veröffentlichte Umfragen zählten, als sie Menschen im und um das Feld fragten.

US Google searches in mobile and desktop browsers (measured behaviour, not a survey)Share of Google searches that ended without a click
  1. Zero-click searches68,0 %
SparkToro (Similarweb clickstream panel), 2026-04 · Quelle
Online news users in 48 markets (average across markets) and in the USTrust most news most of the time
  1. Average of 48 markets37 %
  2. United States25 %
Reuters Institute for the Study of Journalism (survey by YouGov), 2026-02 · Quelle
Online news users in 48 markets (average across markets)Sources used to get news
  1. Social media and video networks54 %
  2. News organisations' own websites and apps51 %
  3. AI chatbots10 %
Reuters Institute for the Study of Journalism (survey by YouGov), 2026-02 · Quelle

Puls

Puls: was Leserinnen und Leser sagen

Antworten der Leserschaft, keine repräsentative Stichprobe.

Medien und Unterhaltung · Mastodon · Bluesky

Was Menschen teilen

Die Links, die herumgehen, und wie viel diese Woche über das Feld gepostet wird, gezählt auf Mastodon und Bluesky.

Diese Woche am meisten geteilt

  1. 1
    Why Is the Media Ignoring the Stunning New Trump-Epstein Allegations?

    The Nation · 210 Konten haben es geteilt · seit 2 Tagen im Trend

  2. 2
    Erneutes Datenleck bei Nius: Daten Tausender Abonnenten ungeschützt

    correctiv.org · 99 Konten haben es geteilt · seit 2 Tagen im Trend

  3. 3
    Kinderbuchautor und Illustrator Janosch mit 95 Jahren gestorben

    tagesschau.de · 73 Konten haben es geteilt · seit 1 Tag im Trend

Links: am meisten geteilt auf Mastodon-Servern, von einem KI-Modell nach Feld eingeordnet. Beiträge: eine Zufallsstichprobe von Bluesky, von einem KI-Modell eingeordnet.

Medien und Unterhaltung

Richtung

Entertainment is being pulled toward fandom-led distribution and new forms of creation, while broad-audience reach and established formats remain part of the strategy.

I think 10 years from now I want to imagine that the making and publishing of games are democratized to a point that the best games can find the platform and an audience

Sax PerssonThe Game Business Show, 27. Okt. 2026 · aus einem automatischen TranskriptProblem melden

I think it's going to be a creative renaissance. You're going to have this. Any independent developer can go and build, like, they have a huge team and still have. I think they can still have a lot of room for human creativity.

Chris DixonThe a16z Show, 22. Okt. 2026 · aus einem automatischen TranskriptProblem melden

Medien und Unterhaltung

Ziele und Visionen

Prognosen und Visionen, mit dem Datum, an dem sie gesagt wurden, und dem, an dem sie sich prüfen lassen.

  1. Offen10 years from nowPrüfen am 1. Nov. 2036

    I think 10 years from now I want to imagine that the making and publishing of games are democratized to a point that the best games can find the platform and an audience

    Sax PerssonThe Game Business Show, 27. Okt. 2026 · aus einem automatischen TranskriptProblem melden
  2. Offen

    But I think that, you know, what's going to happen with movies is there's going to be a new medium. You know, I think the AI film is not going to be a movie.

    Marc AndreessenThe a16z Show, 22. Okt. 2026 · aus einem automatischen TranskriptProblem melden
  3. Offen

    I think it's going to be a creative renaissance. You're going to have this. Any independent developer can go and build, like, they have a huge team and still have. I think they can still have a lot of room for human creativity.

    Chris DixonThe a16z Show, 22. Okt. 2026 · aus einem automatischen TranskriptProblem melden

35 weitere im Pro-Prognose-Tracker

Medien und Unterhaltung

Vorreiter

Was die Vorreiter nach eigenen Worten heute tun.

  1. Study fan communities and how they communicate across platforms to identify ways to mobilize them.

    But over time, the things that we have really started to get good at are focusing in on affinity groups, passionate fans, and figuring out how to mobilize them.

    Jason BrenekThe Town with Matthew Belloni, 21. Okt. 2026 · aus einem automatischen TranskriptProblem melden
  2. Make creative work with audience feedback treated as part of the storytelling process.

    Yeah, we like feedback, you know, like, this is not a one way medium. We need the audience to get what we're putting out there. You guys are a huge part of telling this story.

    Phil LordThe Town with Matthew Belloni, 23. Okt. 2026 · aus einem automatischen TranskriptProblem melden
  3. Give each creator a platform suited to the work they do well.

    And here's a platform to do what you do well. And that's different with each.

    Chuck LorreThe Town with Matthew Belloni, 28. Okt. 2026 · aus einem automatischen TranskriptProblem melden

Medien und Unterhaltung

Themen und Branchen

Wo dieses Feld auf andere Themen, Berufe und Branchen trifft.

KW 44, 2026 · 50 Personen zitiert

Medien und Unterhaltung

Diskussion

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