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The week of 7 Nov to 13 Nov · No. 31 in the world

New gadgets

Phones, computers, consoles and the chips inside.

Share of the world’s attention: 0.5%
Change: –
12 weeks
Share of trending lists: 0.7%world averageUnited States 0.8%United Kingdom 1.3%Japan 0.4%What’s on the charts this week

A third what people search for on Google, a third what they read on Wikipedia, a third what the news covers: attention, not market size. Games, for one, are played far more than they’re searched for or read about. How it’s measured

Not the leading theme in any country this week

New gadgets · this week

Current Zeitgeist

Breakdown

What its reading is made of this week, part by part

Place

75.4%Chips & semiconductors

Total100.0%

Select a part to open it or see what people read in it

Most read in Chips & semiconductors

1
Nvidia
No. 1 · 1.3m viewsCoolcaesar, CC BY-SA 4.0
2
AMD
No. 2 · 88.6k viewsCoolcaesar, CC BY-SA 4.0
3
TSMC
No. 3 · 24.1k viewsPeellden, CC BY-SA 3.0
4
ASML
No. 4 · 12.3k viewsA ansems, Public domain
5
Intel
No. 5 · 11.2k viewsCoolcaesar, CC BY-SA 4.0

Share of Wikipedia reading in the world, 7 – 13 Nov · 2.1m page views · Open in the explorer

Inside Tech & science

Every area’s share of its reading this week; this theme’s in colour

38.3%Software & internet

Everything else1.8%Other Tech & science 0.9% · Telecom & networks 0.6% · Biotech & genetics 0.2% · Energy tech & batteries 0.1%

Total100.0%

In colour: counted in this theme

Share of Wikipedia reading in the world, 7 – 13 Nov · 18.2m page views · Open in the explorer

Companies people read about

The most-read companies in it on Wikipedia this week

Nvidia
AMD
TSMC
ASML
Intel
Xiaomi

How big it is

Published figures, each from its source

US$209.6bnApple’s iPhone sales, fiscal year to September 2025Apple, Form 10-K (fiscal 2025)
US$121.4bnTSMC’s revenue (the largest contract chip maker), 2025TSMC, Form 20-F (2025)
91%US adults who own a smartphone, 2025Pew Research Center, Mobile Fact Sheet

Where it’s biggest

Its share of each country’s attention this week

0 to 1% or moreNo data

Biggest share

Its share of each country’s attention, against the world’s

New and growing

Phrases new or growing in this week’s English-language headlines, against the 8 weeks before

DepEd
New
10 headlines · 5 outlets
DepEd to prioritize first-time recipients in MacBook rolloutphilstar.com
Tower Semiconductor · Q3 · Earnings Results
New
7 headlines · 4 outlets
Tower Semiconductor Q3 2026 Earnings Beat Expectationssci-tech-today.com
Community colleges · semiconductor training · US chip
New
5 headlines · 5 outlets
Community Colleges Launch Free Semiconductor Training Programs to Meet Growing U.S. Chip Industry Demanduniversityherald.com
iPhone users
New
5 headlines · 5 outlets
iPhone users no longer have to wait in line for Siri AIcultofmac.com
semiconductor division
New
4 headlines · 4 outlets
Bosch to Establish Semiconductor Division!gasgoo.com
MacBook · PROLED XDR
Rising
25 headlines · 16 outlets
Apple MacBook Pro PROLED XDR: First Impressionssoundonsound.com
Android
Rising
12 headlines · 10 outlets
Flip-a-Tyrant! arrives on Android and iPhone debutfuturefive.co.nz
Qualcomm · SpaceX · Starlink
Rising
34 headlines · 26 outlets
SpaceX Selects Qualcomm to Accelerate Starlink Mobile's Nationwide 5G Networkwebwire.com

Current stories

The stories and events behind this week

New gadgets

Discussion

New gadgets · this week

Emotions

How its news sounds

Its tone against its usual, and each feeling against the average news

As usual

Tone +0.39 · usual +0.37

Mostly sadness, 1.3× the average

Anxiety0.7×
Fear0.6×
Anger0.4×
Sadness1.3×

Each bar compares a feeling with the average news here; the tick marks the average.

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