Industries · Fashion & beauty · Sweden · Sunday, 4 October 2026

Fashion & beauty in Sweden

What people here follow in this industry today, what they spend on it and what it costs, from public data.

Fashion & beauty

GoWish - Your Digital Wishlist Rising
Fashion & beauty · App Store · #5 in free apps

The numbers

Clothing and shoes

How fast prices rise (over a year): -0.2% Aug 2026 · Eurostat
How pricey it is against the world (World average = 100): 159.3 2021 · World Bank, ICP 2021
What households spend per person (US$ per person a year): US$1,055 2021 · World Bank, ICP 2021

Personal care and other

How fast prices rise (over a year): 2.2% Aug 2026 · Eurostat
How pricey it is against the world (World average = 100): 148.4 2021 · World Bank, ICP 2021
What households spend per person (US$ per person a year): US$6,683 2021 · World Bank, ICP 2021

How big the sector is

Share of the economy · industry: 21.0% 2025 · World Bank
Share of jobs · industry: 16.8% 2025 · World Bank (ILO estimate)
Share of the economy · services: 67.0% 2025 · World Bank
Share of jobs · services: 81.4% 2025 · World Bank (ILO estimate)
Share of the economy · manufacturing: 12.5% 2025 · World Bank

Spending and price levels are the World Bank’s latest benchmark (ICP 2021); price rises are the latest month from the OECD and Eurostat. Whole spending categories, not single products.

What we can and can’t see

1 topic people read, search, watch or download
Apps in the App Store charts
What households spend per person
How pricey it is against the world
How fast prices rise
The sector’s share of the economy
The sector’s share of jobs

We can’t see sales, the price of single products, company figures or what people buy in shops.

Other industries here

Media & entertainment Gaming Music Sports & fitness Tech & software Education Science & research Government & public sector

Careers: which fields are rising

Design & creative Retail work Beauty & personal care

Pulse

Pulse: what readers say

Over the next year, do you think fashion & beauty will grow, stay the same or shrink where you live?

Readers who answered, not a representative sample.