KW 44, 2026
Themenfelder
Worüber jedes Feld streitet, wohin es laut den Beteiligten geht und was die Vorreiter tun, aus den Worten namentlich genannter Menschen und veröffentlichten Umfragen.
Karriere
Karriere · Arbeit und Arbeitsmarkt
Karriere
Forecasts point to leaner workforces and major changes in job skills, while some expect AI to create jobs and reshape work rather than eliminate it.
Will AI mainly reduce workforces or create and reshape jobs?
101 Personen zitiert
Branchen
Branche · Technologie und Software
Technologie
The forecasts point toward AI becoming embedded in enterprise software and agent workflows, while competition and cost remain constraints.
Should AI agents and inference spread broadly, or wait on reliability and cost?
65 Personen zitiert
Branche · Künstliche Intelligenz
Künstliche Intelligenz
Forecasts point toward agents taking on longer, more autonomous workflows, while several speakers expect humans to guide or supervise their work.
Should agents take on multi-step work, or should people retain control over consequential tasks?
158 Personen zitiert
Branche · Werbung und Marketing
Marketing
Marketing is moving toward AI becoming routine infrastructure, while differentiation is framed around human judgment, original ideas and customer understanding.
Should AI automate marketing, or should human judgment remain central?
67 Personen zitiert
Branche · Arbeit, Personal und Recruiting
Personalwesen
Several forecasts describe work shifting toward people directing AI agents, while HR platforms become systems for managing organizational capacity and work.
Will AI make organizations leaner, or strengthen capacity and performance?
61 Personen zitiert
Branche
Lebensmittel und Getränke
Food is framed both as nourishment tied to wellness and as a source of distinct indulgence, while fortification alone is presented as insufficient to make food healthy.
Should food be judged by its contribution to wellness, or can indulgence stand apart?
6 Personen zitiert
Branche
Einzel- und Onlinehandel
Agent-led shopping is moving toward real purchasing, but forecasts also point to retailer backlash and trust as barriers to wider use.
Should retailers enable AI agents to transact, or limit their role in shopping?
22 Personen zitiert
Branche
Industrie und Produktion
Robotics forecasts point toward broader deployment, while other voices stress that hardware, data and dexterity remain constraints.
What will make domestic manufacturing competitive?
19 Personen zitiert
Branche
Medien und Unterhaltung
Entertainment is being pulled toward fandom-led distribution and new forms of creation, while broad-audience reach and established formats remain part of the strategy.
Should entertainment businesses pursue broad reach or serve concentrated fandoms?
50 Personen zitiert
Branche
Gaming
Several forecasts point toward games made by smaller teams finding audiences through faster iteration, broader access and production scaled to demand.
Will growth and innovation come mainly from large companies or smaller studios?
20 Personen zitiert
Branche
Sport und Fitness
Major sports events are framed both as a growth area and as leverage for better pricing for cable networks.
Are major sports events a growth opportunity or leverage for network pricing?
3 Personen zitiert
Branche
Telekommunikation und Internet
The internet may shift from people as its main participants toward agents that can transact, reversing efforts to keep bots from buying online.
Should internet services enable agents to transact, or keep bots from buying online?
5 Personen zitiert
Branche
Finanzen und Banken
AI finance is heading toward automated analysis and proactive agents, while deterministic controls and human review retain authority over money movement and system changes.
How much financial work should AI handle, and where should human control remain?
40 Personen zitiert
Branche
Krypto und digitale Assets
Worüber die Branche streitet, wohin sie sich laut den Beteiligten entwickelt und was die Vorreiter schon tun.
How should crypto systems prepare for attacks and protocol failures?
22 Personen zitiert
Branche
Versicherungen
Some proposals aim to bridge risks current insurance does not cover, while treating the new insurer as a bootstrap rather than the ultimate risk-bearer.
Who should take on risks that existing insurance leaves uncovered?
8 Personen zitiert
Branche
Immobilien und Bau
Housing activity may regain momentum if energy pressures ease and interest rates fall, while elevated rates and weak construction remain constraints.
Will housing activity recover, or will high mortgage rates keep the market subdued?
14 Personen zitiert
Branche
Energie und Versorgung
Data-centre power demand is pushing batteries and other capacity options forward, while grid access, gas deliverability and who pays remain contested.
What should data centres contribute to power capacity and local costs?
20 Personen zitiert
Branche
Auto und Mobilität
Forecasts point to expanding autonomous services and vehicle volumes, while commercial scale remains uncertain and depends on deployment pace and operating conditions.
How quickly can autonomous vehicles move into commercial operation?
16 Personen zitiert
Branche
Transport und Logistik
Forecasts point to autonomous transport moving toward commercial service, but meaningful scale remains a longer-term question shaped by operating costs and infrastructure.
How soon will autonomous transport reach commercial operation at meaningful scale?
6 Personen zitiert
Branche
Gesundheit und Pharma
Healthcare AI is framed as a route from information to care, while access infrastructure and capacity determine whether people can act on it.
How should healthcare AI connect information to care?
34 Personen zitiert
Branche
Bildung
Higher education is being framed less as the delivery of knowledge alone and more as verifying learning, building judgment, and adapting assessment to AI.
Should education prioritize knowledge or the ability to judge and verify it?
21 Personen zitiert
Branche
Wissenschaft und Forschung
AI-assisted research is being framed as a faster loop of models, simulations and experiments, with physical evidence and model checks still needed.
Can AI and computation advance research without experimental checks?
24 Personen zitiert
Branche
Staat und öffentlicher Sektor
The claims point toward policy being shaped through implementation choices, from state-level rules and permitting to agency enforcement and local political coalitions.
How should government balance rapid deployment with limits and oversight?
38 Personen zitiert
Branche
Sicherheit und Verteidigung
Several forecasts point to AI speeding up both attacks and defence, while some schemes face pressure from AI and, later, quantum computing.
How should defenders respond as AI accelerates vulnerability discovery and exploitation?
20 Personen zitiert
Branche
Recht und Beratung
Worüber die Branche streitet, wohin sie sich laut den Beteiligten entwickelt und was die Vorreiter schon tun.
How much legal work can AI replace, and what work must remain with lawyers?
13 Personen zitiert
Bereiche
Teilbereich · Technologie
Softwareentwicklung
Software work is moving toward agents that can implement and operate systems, while engineers shift toward product choices, trade-offs and oversight.
How much software work should be delegated to AI agents?
70 Personen zitiert
Teilbereich · Technologie und Design
UI
Several forecasts point from fixed screens toward generated or headless interfaces that deliver tasks through context-aware systems, while some argue AI behavior should remain bounded.
Should interfaces adapt to each task, or stay stable and predictable?
32 Personen zitiert
Einflussreiche Menschen
150 Menschen, deren Worte diese Felder prägen, mit dem, was sie wann gesagt haben.
Josh BersinKieran FlanaganJoe PatriceAndy JassyJakob NielsenDwarkesh PatelTibo SottiauxAmanda NatividadJoost van DreunenSimon WillisonEthan MollickLuke WroblewskiRiddSam AltmanAndrej KarpathyDario AmodeiRand FishkinRodney BrooksAsha SharmaDylan FieldEmily KramerJeff HumbleJim FarleyMark Ritson