Industries · Advertising & marketing · Thailand · Sunday, 4 October 2026

Advertising & marketing in Thailand

What people here follow in this industry today, what they spend on it and what it costs, from public data.

Advertising & marketing

PicSlicer Travel Tickets Low confidence
Travel & places · App Store · #17 in paid apps

The numbers

How big the sector is

Share of the economy · services: 60.2% 2025 · World Bank
Share of jobs · services: 49.2% 2025 · World Bank (ILO estimate)

Spending and price levels are the World Bank’s latest benchmark (ICP 2021); price rises are the latest month from the OECD and Eurostat. Whole spending categories, not single products.

What we can and can’t see

1 topic people read, search, watch or download
Apps in the App Store charts
The sector’s share of the economy
The sector’s share of jobs

We can’t see sales, the price of single products, company figures or what people buy in shops.

Other industries here

Travel & tourism Media & entertainment Gaming Music Sports & fitness Tech & software Education Government & public sector Nonprofits & NGOs

Careers: which fields are rising

Design & creative Content creation Marketing & communications

Pulse

Pulse: what readers say

Over the next year, do you think advertising & marketing will grow, stay the same or shrink where you live?

Readers who answered, not a representative sample.