Industries · Advertising & marketing · Kenya · Sunday, 4 October 2026

Advertising & marketing in Kenya

What people here follow in this industry today, what they spend on it and what it costs, from public data.

Advertising & marketing

Snapchat Low confidence
American photo messaging application
Tech & AI · App Store · #12 in free apps
In the news: Blocage des lycéens : rôle clé de LFI, usage de TikTok et Snapchat, recours à l'IA... comment un mouvement que personne n'a vu venir a réussi à embraser les établissements scolaires en France (ladepeche.fr) · found by GDELT

The numbers

How big the sector is

Share of the economy · services: 55.1% 2025 · World Bank
Share of jobs · services: 41.7% 2025 · World Bank (ILO estimate)

Spending and price levels are the World Bank’s latest benchmark (ICP 2021); price rises are the latest month from the OECD and Eurostat. Whole spending categories, not single products.

What we can and can’t see

1 topic people read, search, watch or download
Apps in the App Store charts
The sector’s share of the economy
The sector’s share of jobs

We can’t see sales, the price of single products, company figures or what people buy in shops.

Other industries here

Travel & tourism Fashion & beauty Media & entertainment Gaming Music Sports & fitness Tech & software Telecom & internet Finance & banking Crypto & digital assets Cars & mobility Health & pharma Education

Careers: which fields are rising

Design & creative Content creation Marketing & communications

Pulse

Pulse: what readers say

Over the next year, do you think advertising & marketing will grow, stay the same or shrink where you live?

Readers who answered, not a representative sample.