Well, I mean, you can talk about this, Mark, but we, you know, we're headed to a world where it looks like the main, the, the most numerous participants on the Internet will be agents and not people.

we spent 20 years trying to prevent bots from being able to transact on the Internet and now we're doing the opposite. We're trying to roll it back and allow bots to actually buy things on the Internet.

Integrating distribution and programming has never worked all that well. I mean, and we're not talking about. Okay, well, technically, you know, Netflix did that because it's programming and a streaming service, but we're talking about like actual pipes and programming.

It just no social media. So social media is blocked because there is a huge growing market that want that. But it runs 99% of Android apps.