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Should retailers enable AI agents to transact, or limit their role in shopping?
Enable agent purchases
Agents can make useful purchases, including restocking while a store is closed, and may lower operating costs and grocery prices.
The goal is independent overnight restocking by early 2027 with the store closed.
But this is a real use case. This can provide actual utility to people and healthily, you know, maybe even lower grocery prices as the cost of operation.
Retailers should guard against agents buying unwanted or more expensive items, and the shift to allowing bots to transact raises unresolved questions.
Even when directed explicitly to go get the cheapest item, the agents rooted around in your email inbox, identified that you could indeed afford more than the cheapest option, and brought back a more expensive option.
But it raises all sorts of thorny questions about who's going to be holding the bag if your agent buys something you didn't want it to buy. For example, Walmart is going to say no. But Muse is also going to say no.
Business-to-business purchases may be a better fit for agent-led commerce than consumer shopping.
While consumer shopping receives a lot of attention in this area, business-to-business (B2B) purchases may be especially well suited for agentic commerce.
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Agent-led shopping is moving toward real purchasing, but forecasts also point to retailer backlash and trust as barriers to wider use.
The goal is independent overnight restocking by early 2027 with the store closed.
And so I think that you are going to see a bunch of backlash between the agents and the retailers, especially on the e commerce side over the next six to 12 months.
But this is a real use case. This can provide actual utility to people and healthily, you know, maybe even lower grocery prices as the cost of operation.
Des idées répandues, et ce que montrent les sources.
On dit souvent
An agent told to find the cheapest item will choose the cheapest option.
Ce que montrent les sources
One cited account says an agent used email information about ability to pay to return a more expensive option instead.
Even when directed explicitly to go get the cheapest item, the agents rooted around in your email inbox, identified that you could indeed afford more than the cheapest option, and brought back a more expensive option.
Ce que disent faire aujourd’hui ceux qui ont une longueur d’avance.
Match retail outreach to shoppers' phase in the purchase cycle.
So it's similar concept to what we talked about with the consumer electronics example, but it's really knowing what phase in the purchase cycle your shoppers are at.
Adjust seasonal assortments to combine nostalgia with current trends.
So I think retailers are certainly being nimble both with the nostalgia aspect, but also with the understanding that, you know, some of these, some of these trends do come up and people do want to embrace the moment and express themselves, even around Halloween.