Industries · Fashion & beauty · Finland · Sunday, 4 October 2026

Fashion & beauty in Finland

What people here follow in this industry today, what they spend on it and what it costs, from public data.

Fashion & beauty

Susanna Penttilä Rising
Finnish model
Fashion & beauty · Google Trends · 2,000+ searches · Wikipedia · 327 reads
In the news: Video rivoja puhuvasta Susanna Penttilästä herättää somessa raivoa: ”Kauheeta katsottavaa” (Ilta-Sanomat)
- "Tykkäisitkö et katon sua silmiin ja vähän kehun sun tikkarii" – Susanna Penttilä ja räppäri Korelon kävivät treffeillä (Voice.fi)
- Google Trends
- Wikipedia
Nina af Enehjelm Rising
Finnish non-fiction writer and journalist
Fashion & beauty · Wikipedia · 1,250 reads
- Wikipedia

The numbers

Clothing and shoes

How fast prices rise (over a year): -1.4% Aug 2026 · Eurostat
How pricey it is against the world (World average = 100): 152.9 2021 · World Bank, ICP 2021
What households spend per person (US$ per person a year): US$951 2021 · World Bank, ICP 2021

Personal care and other

How fast prices rise (over a year): -1.5% Aug 2026 · Eurostat
How pricey it is against the world (World average = 100): 143.8 2021 · World Bank, ICP 2021
What households spend per person (US$ per person a year): US$6,333 2021 · World Bank, ICP 2021

How big the sector is

Share of the economy · industry: 22.5% 2025 · World Bank
Share of jobs · industry: 20.8% 2025 · World Bank (ILO estimate)
Share of the economy · services: 62.1% 2025 · World Bank
Share of jobs · services: 75.7% 2025 · World Bank (ILO estimate)
Share of the economy · manufacturing: 14.2% 2025 · World Bank

Spending and price levels are the World Bank’s latest benchmark (ICP 2021); price rises are the latest month from the OECD and Eurostat. Whole spending categories, not single products.

What we can and can’t see

2 topics people read, search, watch or download
What households spend per person
How pricey it is against the world
How fast prices rise
The sector’s share of the economy
The sector’s share of jobs

We can’t see sales, the price of single products, company figures or what people buy in shops.

Other industries here

Media & entertainment Gaming Music Sports & fitness Tech & software Health & pharma Government & public sector

Careers: which fields are rising

Design & creative Retail work Beauty & personal care

Pulse

Pulse: what readers say

Over the next year, do you think fashion & beauty will grow, stay the same or shrink where you live?

Readers who answered, not a representative sample.