And so we are looking at 2027 and trying to figure out what are the big events that we want to have inter theaters. It's a good time and I think that's a big growth area.

I think that is essentially code for, hey, we are going to use the baseball bat of the NFL and we're going to use that to drive better pricing for our cable networks.

So what we, we have really seen be successful is to kind of integrate those brands into the conversation throughout the week.

It's more just added as a brand extension. It's an affordable brand extension.