Should food be judged by its contribution to wellness, or can indulgence stand apart?
Nourishment as wellness
Food should nourish the body; adding vitamins and minerals alone does not make a food healthy or a wellness food.
I actually, that's our whole thesis at Wellness Growth Ventures that, like, wellness is everything. Your food is supposed to nourish your body.
Like, and we've been fortifying foods forever. Like all the cereals on the market are fortified. They have a whole range of vitamins and minerals, but it doesn't make those healthy for you or a wellness food.
Room for indulgence
Some foods can support well-being while others are for indulgence, and both roles can have a place.
But why can't we live in a world where like some things are wellness for your longevity and your well being and then other things are just like indulgence. And that's good too.